notes for Custom themes with woocommerce:
copy themes page.php and rename it woocommerce.php page.php woocommerce.php WOOCOMMERCE FOLDER/ replace the loop with: <?php woocommerce_content(); ?>
to get sidebars
http://support.goodlayers.com/creating-woocommerce-template/
use custom pages types and insert categories manually:
[product_category category="Bier" per_page="12" columns="4" orderby="date" order="desc"] http://wordpress.stackexchange.com/questions/88033/woocommerce-shop-page-to-use-my-custom-template
disable shop page
woocommerce -> settings -> pages -> click x to remove